9 July 2025 Niab East Malling
9 July 2025 at Niab East Malling
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Alli is the Event Director at Cereals. Alli has worked in events and media for 25 years managing sales, product development, marketing and operations in a wide variety of industries and event venues.
Alli also works on Fruit Focus which is close to her heart with her family's business growing blueberries in Ireland. Happiest when outdoors & surrounded by dogs!
Jax is a career exhibition sales professional with an incredible passion for the job.
Jax has covered exhibition sales for many industries but especially enjoys the challenge of working on Cereals and Fruit Focus. She is a tenacious powerhouse and has had incredible success in bringing new and lapsed exhibitors back to to the events. She looks forward to seeing you all in July!
Andrea has a long history with events in a wide range of industries. Andrea heads up exhibition and sponsorship sales at Fruit Focus, working alongside Jax, and is looking forward to helping our current exhibitors get more from Fruit Focus as well as introducing the event to new exhibitors.
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NATASJA O'CONNOR
Natasja is Operations Manager at Fruit Focus.
Natasja is an experienced exhibition and event professional with 25 years’ experience in delivering successful large scale events. Natasja has a track record at senior level covering all aspects of show strategy & delivery including venue negotiations, operational delivery, customer service, health & safety, sustainability, procurement & contract negotiations, team leadership, financial management and strategic development.
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Jolanta is the finance and collections manager at Fruit Focus.
Jolanta manages finance and exhibitor care for Cereals and Fruit Focus. She loves being part of the Cereals & Fruit Focus team, helping agri-business promote their businesses to new and existing customers. Born in Lithuania, Jolanta has lived in Ireland since 2012. Jola joined the Cereals & Fruit Focus team in 2019.
Charlotte is the Customer Service Executive for Fruit Focus.
Charlotte has a commercial background with experience in customer interaction. She enjoys working with people and understanding their needs to offer good service. Although she is relatively new to the events industry, her experience has given her useful skills that she can apply in this field. She is eager to learn and develop herself further.
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