Discuss research which allows growers to be more accurate with crop production and protection strategies, with the benefit of being more sustainable and economical including

• Identification of thrips of which there are around 15 different species in commercial British strawberry.  Each species has a unique life cycle, behaviour, and resistance to insecticides, therefore requiring a tailored approach to their management. 
• A case study on how the correct identification of moth larvae led to effective mass trapping using species-specific sex pheromones.
• How correct identification of aphids allowed to use biological controls more effectively.