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  • Connect with UK fruit growers

  • Join new NIAB research tours

  • Share knowledge in the NFU Fruit Forum

  • Experience new tech in action

  • Celebrate & network at the afternoon reception

Fruit Focus returns to NIAB at East Malling on 9 July 2025

LeavesThank you to those exhibitors and visitors to Fruit Focus 2024! 

Fruit Focus serves the informational and networking needs of the UK fruit growing industry.  The team is dedicated to providing a one-stop shop where you can visit with leading fruit-focussed product & service providers, network with industry colleagues and friends, earn BASIS & NRoSO points and learn & connect in the NFU Fruit Forum.

The Fruit Focus team is looking forward to welcoming you to NIAB at East Malling on 9 July 2025.

Take a look back at 2024

NFU Fruit Forum

NFU Fruit Forum

The NFU Fruit Forum provide an opportunity to discuss and debate key issues, challenges and developments within the fruit industry. 

NIAB Research Tours

NIAB Research Tours

Take a guided tour of NIAB's latest fruit research facilities with the industry's leading experts, from new varieties to pest control and water efficiency.

Working Demonstrations

Working Demonstrations

Several Fruit Focus exhibitors will be displaying and demonstrating autonomous equipment and robotics for fruit growers.  

WET Centre

WET Centre

The WET Centre allows NIAB to showcase the latest technology available for precision production of strawberry and raspberry. It has successfully demonstrated significant savings in water and fertiliser use and how plant yields are influenced by row position in tunnels. 

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